Research Catalog

Marketing Michelin : advertising & cultural identity in twentieth-century France

Title
Marketing Michelin : advertising & cultural identity in twentieth-century France / Stephen L. Harp.
Author
Harp, Stephen L.
Publication
Baltimore : Johns Hopkins University Press, 2001.

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Details

Description
xiii, 356 p. : ill., maps; 24 cm.
Subject
  • Pneu Michelin (Firm) > History
  • Advertising > Tires > History. > France
Bibliography (note)
  • Includes bibliographical references (p. 283-338) and index.
Call Number
JBE 02-1250
ISBN
0801866510 (hardcover : perm. paper)
LCCN
00011288
OCLC
45024339
Author
Harp, Stephen L.
Title
Marketing Michelin : advertising & cultural identity in twentieth-century France / Stephen L. Harp.
Imprint
Baltimore : Johns Hopkins University Press, 2001.
Bibliography
Includes bibliographical references (p. 283-338) and index.
Research Call Number
JBE 02-1250
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