Research Catalog

Customer share marketing : how the world's great marketers unlock profits from customer loyalty

Title
Customer share marketing : how the world's great marketers unlock profits from customer loyalty / Tom Osenton.
Author
Osenton, Tom.
Publication
Upper Saddle River, N.J. : Financial Times Prentice Hall, c2002.

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Details

Description
xxvii, 284 p. : ill.; 23 cm.
Subjects
Note
  • Includes index.
Call Number
JBE 02-623
ISBN
0130671673
OCLC
49676512
Author
Osenton, Tom.
Title
Customer share marketing : how the world's great marketers unlock profits from customer loyalty / Tom Osenton.
Imprint
Upper Saddle River, N.J. : Financial Times Prentice Hall, c2002.
Research Call Number
JBE 02-623
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