Research Catalog
Essentials of CRM : a guide to customer relationship management
- Title
- Essentials of CRM : a guide to customer relationship management / Bryan Bergeron.
- Author
- Bergeron, Bryan P.
- Publication
- New York : John Wiley & Sons, c2002.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBD 13-452 | Schwarzman Building - General Research Room 315 |
Details
- Description
- xiii, 220 p. : ill.; 23 cm.
- Series Statement
- Essentials series
- Uniform Title
- Essentials series.
- Subject
- Customer relations > Management
- Bibliography (note)
- Includes bibliographical references (p. 209-211) and index.
- Contents
- Overview -- The customer -- The corporation -- Technology -- eCRM -- Evaluating solutions -- Economics of CRM -- Getting there.
- Call Number
- JBD 13-452
- ISBN
- 0471206032 (pbk. : alk. paper)
- LCCN
- 2001008002
- OCLC
- vendor
- Author
- Bergeron, Bryan P.
- Title
- Essentials of CRM : a guide to customer relationship management / Bryan Bergeron.
- Imprint
- New York : John Wiley & Sons, c2002.
- Series
- Essentials seriesEssentials series.
- Bibliography
- Includes bibliographical references (p. 209-211) and index.
- Research Call Number
- JBD 13-452