Research Catalog

Content critical : gaining competitive advantage through high-quality Web content

Title
Content critical : gaining competitive advantage through high-quality Web content / Gerry McGovern, Rob Norton.
Author
McGovern, Gerry.
Publication
Harlow : Financial Times Prentice Hall, 2002.

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Details

Additional Authors
Norton, Rob.
Description
ix, 241 p. : ill.; 21 cm.
Subjects
Bibliography (note)
  • Includes bibliographical references and index.
  • Includes index.
Call Number
JBD 02-350
ISBN
027365604X
OCLC
47726433
Author
McGovern, Gerry.
Title
Content critical : gaining competitive advantage through high-quality Web content / Gerry McGovern, Rob Norton.
Imprint
Harlow : Financial Times Prentice Hall, 2002.
Bibliography
Includes bibliographical references and index.
Includes index.
Added Author
Norton, Rob.
Research Call Number
JBD 02-350
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