Research Catalog

Marketing moves : a new approach to profits, growth, and renewal

Title: Marketing moves : a new approach to profits, growth, and renewal / Philip Kotler, Dipak C. Jain, Suvit Maesincee.
Author: Kotler, Philip.
Publication: Boston : Harvard Business School Press, c2002.

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Additional Authors

Description

xii, 193 p. : ill.; 24 cm.

Subjects

Bibliography (note)

Call Number

JBE 02-1168

ISBN

1578516005 (alk. paper)

LCCN

2001039445

OCLC

vendor

Author

Kotler, Philip.

Title

Marketing moves : a new approach to profits, growth, and renewal / Philip Kotler, Dipak C. Jain, Suvit Maesincee.

Imprint

Boston : Harvard Business School Press, c2002.

Bibliography

Includes bibliographical references (p. 167-180) and index.

Added Author

Jain, D. (Dipak)

Suvit Maesincee, 1961-

Research Call Number

JBE 02-1168