Research Catalog

Pharmaceutical marketing : principles, environment, and practice

Title
Pharmaceutical marketing : principles, environment, and practice / Mickey C. Smith ... [et al.].
Publication
New York ; London : Pharmaceutical Products Press, c2002.

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Details

Additional Authors
Smith, Mickey C.
Description
xvi, 371 p. : ill.; 23 cm.
Subjects
Bibliography (note)
  • Includes bibliographical references (p. 345-360) and index.
Call Number
JBE 02-1085
ISBN
  • 078901582X (hbk. : alk. paper)
  • 0789015838 (pbk. : alk. paper)
LCCN
2002022045
OCLC
vendor
Title
Pharmaceutical marketing : principles, environment, and practice / Mickey C. Smith ... [et al.].
Imprint
New York ; London : Pharmaceutical Products Press, c2002.
Bibliography
Includes bibliographical references (p. 345-360) and index.
Added Author
Smith, Mickey C.
Research Call Number
JBE 02-1085
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