Research Catalog

Crafting customer value : the art and science

Title
Crafting customer value : the art and science / Peter Duchessi.
Author
Duchessi, Peter, 1953-
Publication
West Lafayette, Ind. : Purdue University Press, c2002.

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TextRequest in advance JBE 02-1793Offsite

Details

Description
xi, 193 p. : ill.; 24 cm.
Subjects
Bibliography (note)
  • Includes bibliographical references and index.
Call Number
JBE 02-1793
ISBN
1557532311 (alk. paper)
LCCN
2001031745
OCLC
46866309
Author
Duchessi, Peter, 1953-
Title
Crafting customer value : the art and science / Peter Duchessi.
Imprint
West Lafayette, Ind. : Purdue University Press, c2002.
Bibliography
Includes bibliographical references and index.
Research Call Number
JBE 02-1793
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