Research Catalog
Selling it : the incredible shrinking package and other marvels of modern marketing
- Title
- Selling it : the incredible shrinking package and other marvels of modern marketing / by Leslie Ware and the editors of Consumer reports.
- Author
- Ware, Leslie.
- Publication
- New York : Norton, 2002.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 02-2121 | Offsite |
Details
- Description
- xvii, 202 p. : col. ill.; 24 cm.
- Uniform Title
- Consumer reports.
- Subjects
- Call Number
- JBE 02-2121
- ISBN
- 039332172X (pbk.)
- LCCN
- 2001041004
- OCLC
- 47142004
- Author
- Ware, Leslie.
- Title
- Selling it : the incredible shrinking package and other marvels of modern marketing / by Leslie Ware and the editors of Consumer reports.
- Imprint
- New York : Norton, 2002.
- Added Title
- Consumer reports.
- Research Call Number
- JBE 02-2121