Research Catalog

Mobilising the audience

Title
Mobilising the audience / edited by Mark Balnaves, Tom O'Regan and Jason Sternberg.
Publication
St Lucia, Qld : University of Queensland Press, 2002.

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StatusFormatAccessCall NumberItem Location
TextUse in library JFE 02-14563Schwarzman Building - Main Reading Room 315

Details

Additional Authors
  • O'Regan, Tom.
  • Balnaves, Mark.
  • Sternberg, Jason.
Description
xii, 363 p. : ill.; 23 cm.
Subject
  • Marketing research > Australia
  • Audiences > Research > Australia
Bibliography (note)
  • Includes bibliographical references ([331]-353) and index.
Call Number
JFE 02-14563
ISBN
070223205X
LCCN
2002391867
OCLC
50165219
Title
Mobilising the audience / edited by Mark Balnaves, Tom O'Regan and Jason Sternberg.
Imprint
St Lucia, Qld : University of Queensland Press, 2002.
Bibliography
Includes bibliographical references ([331]-353) and index.
Added Author
O'Regan, Tom.
Balnaves, Mark.
Sternberg, Jason.
Research Call Number
JFE 02-14563
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