Research Catalog
Demographic targeting : the essential role of population groups in retail marketing
- Title
- Demographic targeting : the essential role of population groups in retail marketing / James A. Pooler.
- Author
- Pooler, James A., 1951-
- Publication
- Aldershot, Hampshire ; Burlington, VT : Ashgate, c2002.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBD 02-1121 | Offsite |
Details
- Description
- viii, 138 p.; 23 cm.
- Subject
- Note
- Includes index.
- Call Number
- JBD 02-1121
- ISBN
- 0754609200
- LCCN
- 2002019583
- OCLC
- 49593683
- Author
- Pooler, James A., 1951-
- Title
- Demographic targeting : the essential role of population groups in retail marketing / James A. Pooler.
- Imprint
- Aldershot, Hampshire ; Burlington, VT : Ashgate, c2002.
- Research Call Number
- JBD 02-1121