Research Catalog

Winning in Asia, Japanese style : market and nonmarket strategies for success

Title
Winning in Asia, Japanese style : market and nonmarket strategies for success / edited by Vinod K. Aggarwal and Shujiro Urata.
Publication
New York : Palgrave MacMillan, 2002.

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Details

Additional Authors
  • Aggarwal, Vinod K.
  • Urata, Shūjiro, 1950-
Description
xiii, 282 p. : ill.; 22 cm.
Subject
  • Marketing > Japan
  • Marketing > Japan > Case studies
  • Marketing > Asia > Case studies
  • Investments, Japanese > Asia
  • Investments, Foreign > Asia
  • Japan > Foreign economic relations > Asia
  • Asia > Foreign economic relations > Japan
Bibliography (note)
  • Includes bibliographical references and index.
Call Number
JBD 03-198
ISBN
  • 0312239114
  • 0312239106
LCCN
2002068417
OCLC
49681224
Title
Winning in Asia, Japanese style : market and nonmarket strategies for success / edited by Vinod K. Aggarwal and Shujiro Urata.
Imprint
New York : Palgrave MacMillan, 2002.
Edition
1st ed.
Bibliography
Includes bibliographical references and index.
Added Author
Aggarwal, Vinod K.
Urata, Shūjiro, 1950-
Research Call Number
JBD 03-198
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