Research Catalog
Creatingcustomerevangelists : how loyal customers become a volunteer sales force
- Title
- Creatingcustomerevangelists : how loyal customers become a volunteer sales force / Ben McConnell, Jackie Huba.
- Author
- McConnell, Ben.
- Publication
- Chicago : Dearborn Trade Pub., c2003.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 03-560 | Offsite |
Details
- Additional Authors
- Huba, Jackie.
- Description
- x, 214 p. : ill.; 24 cm.
- Alternative Title
- Creating customer evangelists
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. 197-207) and index.
- Includes web resources.
- Contents
- Customer evangelism : a manifesto -- What customers believe -- Customer plus-delta : understanding the love -- Napsterize your knowledge : give to receive -- Build the buzz : spreading the word -- Create community : bringing customers together -- Bite-size chunks : from sampling to evangelism -- Create a cause : when business is good -- Hot marketing now : Krispy Kreme doughnuts -- The high-flying solutionman : SolutionPeople -- The history lessons of O'Reilly's wars : O'Reilly & Associates -- The new mavericks of marketing : the Dallas Mavericks -- A bear market for retailing : Build-A-Bear Workshop -- A cause, not just an airline : Southwest Airlines -- The billion-dollar cause -- Customer evangelism workshop.
- Call Number
- JBE 03-560
- ISBN
- 0793155614
- LCCN
- 2002012221
- OCLC
- vendor
- Author
- McConnell, Ben.
- Title
- Creatingcustomerevangelists : how loyal customers become a volunteer sales force / Ben McConnell, Jackie Huba.
- Imprint
- Chicago : Dearborn Trade Pub., c2003.
- Bibliography
- Includes bibliographical references (p. 197-207) and index.Includes web resources.
- Added Author
- Huba, Jackie.
- Research Call Number
- JBE 03-560