Research Catalog
The international handbook of market research techniques
- Title
- The international handbook of market research techniques / edited by Robin J Birn.
- Publication
- London : Kogan Page in association with MRS, 2000
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBE 11-406 | Schwarzman Building - General Research Room 315 |
Details
- Additional Authors
- Description
- xxvi, 594 p. : ill.; 24 cm.
- Uniform Title
- Handbook of international market research techniques.
- Alternative Title
- A handbook of market research techniques.
- Subject
- Marketing research > Methodology
- Note
- This ed. originally published as: A handbook of market research techniques.- Previous ed. published as: The handbook of international market research techniques.
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JBE 11-406
- ISBN
- 0749438657
- OCLC
- 50056298
- Title
- The international handbook of market research techniques / edited by Robin J Birn.
- Imprint
- London : Kogan Page in association with MRS, 2000 (2002 [printing])
- Edition
- 2nd ed.
- Bibliography
- Includes bibliographical references and index.
- Added Author
- Birn, Robin.Market Research Society.
- Added Title
- A handbook of market research techniques.
- Research Call Number
- JBE 11-406