Research Catalog
Brand failures : the truth about the 100 biggest branding mistakes of all time
- Title
- Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.
- Author
- Haig, Matt.
- Publication
- London ; Sterling, VA. : Kogan Page, 2003.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBE 18-247 | Schwarzman Building - General Research Room 315 |
Details
- Description
- viii, 310 p.; 24 cm.
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. [301]-302) and index.
- Call Number
- JBE 18-247
- ISBN
- 0749439270
- LCCN
- 2003000966
- OCLC
- 51519798
- Author
- Haig, Matt.
- Title
- Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.
- Imprint
- London ; Sterling, VA. : Kogan Page, 2003.
- Bibliography
- Includes bibliographical references (p. [301]-302) and index.
- Research Call Number
- JBE 18-247