Research Catalog

Total integrated marketing : breaking the bounds of the function

Title
Total integrated marketing : breaking the bounds of the function / James Mac Hulbert, Noel Capon, Nigel F. Piercy.
Author
Hulbert, James M.
Publication
New York ; London : Free Press, c2003.

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Details

Additional Authors
  • Capon, Noel.
  • Piercy, Nigel.
Description
xii, 356 p. : ill.; 24 cm.
Subject
Bibliography (note)
  • Includes bibliographical references (p. 311-335) and index.
Call Number
JBE 03-837
ISBN
0684848678
LCCN
2002045586
OCLC
vendor
Author
Hulbert, James M.
Title
Total integrated marketing : breaking the bounds of the function / James Mac Hulbert, Noel Capon, Nigel F. Piercy.
Imprint
New York ; London : Free Press, c2003.
Bibliography
Includes bibliographical references (p. 311-335) and index.
Added Author
Capon, Noel.
Piercy, Nigel.
Research Call Number
JBE 03-837
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