Research Catalog
Total integrated marketing : breaking the bounds of the function
- Title
- Total integrated marketing : breaking the bounds of the function / James Mac Hulbert, Noel Capon, Nigel F. Piercy.
- Author
- Hulbert, James M.
- Publication
- New York ; London : Free Press, c2003.
Items in the Library & Off-site
Filter by
1 Item
Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Text | Request in advance | JBE 03-837 | Offsite |
Details
- Additional Authors
- Description
- xii, 356 p. : ill.; 24 cm.
- Subject
- Bibliography (note)
- Includes bibliographical references (p. 311-335) and index.
- Call Number
- JBE 03-837
- ISBN
- 0684848678
- LCCN
- 2002045586
- OCLC
- vendor
- Author
- Hulbert, James M.
- Title
- Total integrated marketing : breaking the bounds of the function / James Mac Hulbert, Noel Capon, Nigel F. Piercy.
- Imprint
- New York ; London : Free Press, c2003.
- Bibliography
- Includes bibliographical references (p. 311-335) and index.
- Added Author
- Capon, Noel.Piercy, Nigel.
- Research Call Number
- JBE 03-837