Research Catalog
American businesses in China : balancing culture and communication
- Title
- American businesses in China : balancing culture and communication / Nancy Lynch Street and Marilyn J. Matelski ; foreword by Albert Cohen.
- Author
- Street, Nancy Lynch.
- Publication
- Jefferson, N.C. ; London : McFarland & Co., c2003.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 03-1119 | Offsite |
Details
- Additional Authors
- Matelski, Marilyn J., 1950-
- Description
- xii, 288 p.; 23 cm.
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. 247-286) and index.
- Contents
- The Chinese worldview -- Issues in globalization -- The changing Chinese consumer -- Case study : educational programs and exchanges in China -- Case study : two art exhibitions cross the Pacific -- Case study : General Electric and Sesame Street -- Case study : the Holiday Inn network in China, more is better -- Case study : DaimlerChrysler, silence in China -- Case study : the Foxboro Company, infrastructure's hidden jewel -- Final thoughts : getting to yes between East and West.
- Call Number
- JBE 03-1119
- ISBN
- 0786415444 (softcover : alk. paper)
- LCCN
- 2002152807
- OCLC
- vendor
- Author
- Street, Nancy Lynch.
- Title
- American businesses in China : balancing culture and communication / Nancy Lynch Street and Marilyn J. Matelski ; foreword by Albert Cohen.
- Imprint
- Jefferson, N.C. ; London : McFarland & Co., c2003.
- Bibliography
- Includes bibliographical references (p. 247-286) and index.
- Added Author
- Matelski, Marilyn J., 1950-
- Research Call Number
- JBE 03-1119