Research Catalog

The impact of business publication advertising on sales and profits : a joint project of the Advertising Research Foundation and the Association of Business Publishers.

Title
The impact of business publication advertising on sales and profits : a joint project of the Advertising Research Foundation and the Association of Business Publishers.
Author
Antonacci, Lori.
Publication
New York, NY : ARF : ABP, c1987.

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StatusFormatAccessCall NumberItem Location
TextUse in library JBF 12-164Schwarzman Building - General Research Room 315

Details

Additional Authors
  • Advertising Research Foundation.
  • Association of Business Publishers (U.S.)
Description
59 p. : col. ill.; 26 cm.
Subjects
Note
  • "Written by Lori Antonacci"--p. [60].
Call Number
JBF 12-164
LCCN
87070552
OCLC
18137072
Author
Antonacci, Lori.
Title
The impact of business publication advertising on sales and profits : a joint project of the Advertising Research Foundation and the Association of Business Publishers.
Imprint
New York, NY : ARF : ABP, c1987.
Added Author
Advertising Research Foundation.
Association of Business Publishers (U.S.)
ISBN
$8.50 (pbk.)
Research Call Number
JBF 12-164
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