Research Catalog
Marketplace testing : the state of the art, industry trends, future innovations : an Advertising Research Foundation Key Issues Workshop, the New York Hilton, April 23, 1987.
- Title
- Marketplace testing : the state of the art, industry trends, future innovations : an Advertising Research Foundation Key Issues Workshop, the New York Hilton, April 23, 1987.
- Author
- Advertising Research Foundation Key Issues Workshop (1987 : New York, N.Y.)
- Publication
- New York, NY : Advertising Research Foundation, c1987.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBF 11-472 | Schwarzman Building - General Research Room 315 |
Details
- Description
- 135 p. : ill.; 28 cm.
- Series Statement
- An ARF Key Issues Workshop
- Alternative Title
- Transcript proceedings.
- Subjects
- Note
- At head of title: Transcript proceedings.
- Call Number
- JBF 11-472
- OCLC
- 84100331
- Conference
- Advertising Research Foundation Key Issues Workshop (1987 : New York, N.Y.)
- Title
- Marketplace testing : the state of the art, industry trends, future innovations : an Advertising Research Foundation Key Issues Workshop, the New York Hilton, April 23, 1987.
- Imprint
- New York, NY : Advertising Research Foundation, c1987.
- Series
- An ARF Key Issues Workshop
- Added Title
- Transcript proceedings.
- Research Call Number
- JBF 11-472