Research Catalog
Premiums, gifts, competitions and other sales promotions : regulation and self-regulation in 42 countries
- Title
- Premiums, gifts, competitions and other sales promotions : regulation and self-regulation in 42 countries / report prepared by J.J. Boddewyn.
- Author
- Boddewyn, J. J. (Jean J.)
- Publication
- New York, N.Y. : International Advertising Association, [1988]
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBF 11-653 | Schwarzman Building - General Research Room 315 |
Details
- Additional Authors
- International Advertising Association (1950- )
- Description
- 129, [26] p.; 28 cm.
- Subjects
- Note
- "November 1988."
- Bibliography (note)
- Includes bibliographies.
- Call Number
- JBF 11-653
- OCLC
- 19688519
- Author
- Boddewyn, J. J. (Jean J.)
- Title
- Premiums, gifts, competitions and other sales promotions : regulation and self-regulation in 42 countries / report prepared by J.J. Boddewyn.
- Imprint
- New York, N.Y. : International Advertising Association, [1988]
- Bibliography
- Includes bibliographies.
- Added Author
- International Advertising Association (1950- )
- Research Call Number
- JBF 11-653