Research Catalog
Public relations for marketing management
- Title
- Public relations for marketing management / Frank Jefkins.
- Author
- Jefkins, Frank William.
- Publication
- London : Macmillan, 1983.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBC 11-102 | Offsite |
Details
- Description
- ix, 182 p.; 22 cm.
- Series Statement
- Macmillan studies in marketing management
- Uniform Title
- Macmillan studies in marketing management.
- Subject
- Public relations > Marketing > Management
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JBC 11-102
- ISBN
- 0333359151
- 9780333359150
- OCLC
- 11177897
- Author
- Jefkins, Frank William.
- Title
- Public relations for marketing management / Frank Jefkins.
- Imprint
- London : Macmillan, 1983.
- Edition
- 2nd ed.
- Series
- Macmillan studies in marketing managementMacmillan studies in marketing management.
- Bibliography
- Includes bibliographical references and index.
- Research Call Number
- JBC 11-102