Research Catalog

The ultimate book of business brands : insights from the world's 50 greatest brands.

Title
The ultimate book of business brands : insights from the world's 50 greatest brands.
Author
Crainer, Stuart.
Publication
Oxford : Capstone, 2003.

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StatusFormatAccessCall NumberItem Location
TextNo restrictions *R-SIBL HD69.B7 .C58Stavros Niarchos Foundation Library - Yoseloff Business Center - Research Reference

Details

Additional Authors
Dearlove, Des.
Description
xxix, 216 p.; 24 cm.
Series Statement
Capstone reference
Subject
  • Brand name products
  • Product management
Note
  • Previous ed.: Des Dearlove, Stuart Crainer. 1999.
Bibliography (note)
  • Includes bibliographical references and index.
Call Number
HD69.B7
ISBN
1841124397
OCLC
  • 59468118
  • 50495380
Author
Crainer, Stuart.
Title
The ultimate book of business brands : insights from the world's 50 greatest brands.
Imprint
Oxford : Capstone, 2003.
Edition
New ed / Stuart Crainer, Des Dearlove.
Series
Capstone reference
Bibliography
Includes bibliographical references and index.
Added Author
Dearlove, Des.
Research Call Number
*R-SIBL HD69.B7 .C58
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