Research Catalog
Super searchers on Madison Avenue : top advertising and marketing professionals share their online research strategies
- Title
- Super searchers on Madison Avenue : top advertising and marketing professionals share their online research strategies / Grace Avellana Villamora ; edited by Reva Basch.
- Author
- Villamora, Grace Avellana.
- Publication
- Medford, N.J. : CyberAge Books/Information Today, c2003.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBE 13-1393 | Schwarzman Building - General Research Room 315 |
Details
- Additional Authors
- Basch, Reva.
- Description
- xii, 236 p. : ports.; 24 cm.
- Subject
- Bibliography (note)
- Includes bibliographical references (p. 201-222) and index.
- Contents
- Velda Ruddock : visionary for intelligence -- Douglas Buffo : indefatigable enabler of end-users -- Jordie Garvin Thomson : multicultural information expert -- Kristine Larsen Spanier : from copywriting to librarianship -- Gerard Seifert : creative-side researcher -- Robin Feuerstein : major league coach for the information services team -- Leslie Cole : expert on the African-American and urban consumer markets -- Dan Carlton : "Digger Dan" the account planner -- Liz Aviles : trend spotting and integrated marketing pro -- Dee Magnoni : independent research consultant -- Carlos Santiago : chief realist strategist -- Gretchen Reed : virtual research provider -- Marsha Appel : 4As for excellence.
- Call Number
- JBE 13-1393
- ISBN
- 0910965633
- LCCN
- 2002152892
- OCLC
- 50906281
- Author
- Villamora, Grace Avellana.
- Title
- Super searchers on Madison Avenue : top advertising and marketing professionals share their online research strategies / Grace Avellana Villamora ; edited by Reva Basch.
- Imprint
- Medford, N.J. : CyberAge Books/Information Today, c2003.
- Bibliography
- Includes bibliographical references (p. 201-222) and index.
- Added Author
- Basch, Reva.
- Research Call Number
- JBE 13-1393