Research Catalog
The fall of advertising and the rise of PR
- Title
- The fall of advertising and the rise of PR / Al Ries and Laura Ries.
- Author
- Ries, Al.
- Publication
- New York : HarperBusiness, 2002.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBD 03-356 | Offsite |
Details
- Additional Authors
- Ries, Laura.
- Description
- xxi, 295 p. : ill.; 22 cm.
- Subjects
- Note
- Includes index.
- Call Number
- JBD 03-356
- ISBN
- 0060081988 (acid-free paper)
- LCCN
- 2002023294
- OCLC
- 49312449
- Author
- Ries, Al.
- Title
- The fall of advertising and the rise of PR / Al Ries and Laura Ries.
- Imprint
- New York : HarperBusiness, 2002.
- Edition
- 1st ed.
- Added Author
- Ries, Laura.
- Research Call Number
- JBD 03-356