Research Catalog
Building global biobrands : taking biotechnology to market
- Title
- Building global biobrands : taking biotechnology to market / Francoise Simon, Philip Kotler ; foreword by Kevin Sharer.
- Author
- Simon, Françoise.
- Publication
- New York ; London : Free Press, c2003.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 03-1708 | Offsite |
Details
- Additional Authors
- Kotler, Philip.
- Description
- xv, 336 p. : ill.; 24 cm.
- Subject
- Bibliography (note)
- Includes bibliographical references (p. 293-310) and index.
- Call Number
- JBE 03-1708
- ISBN
- 074322244X (alk. paper)
- LCCN
- 2003040810
- OCLC
- vendor
- Author
- Simon, Françoise.
- Title
- Building global biobrands : taking biotechnology to market / Francoise Simon, Philip Kotler ; foreword by Kevin Sharer.
- Imprint
- New York ; London : Free Press, c2003.
- Bibliography
- Includes bibliographical references (p. 293-310) and index.
- Added Author
- Kotler, Philip.
- Research Call Number
- JBE 03-1708