Research Catalog
IMC, the next generation : five steps for delivering value and measuring returns using marketing communication
- Title
- IMC, the next generation : five steps for delivering value and measuring returns using marketing communication / Don Schultz, Heidi Schultz.
- Author
- Schultz, Don E.
- Publication
- New York ; London : McGraw-Hill, c2004.
- Supplementary Content
- Publisher description
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 03-2295 | Offsite |
Details
- Additional Authors
- Schultz, Heidi F.
- Description
- xxiii, 408 p. : ill.; 24 cm.
- Alternative Title
- Integrated marketing communications, the next generation
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. 385-394) and index.
- Call Number
- JBE 03-2295
- ISBN
- 0071416625 (hardcover : alk. paper)
- LCCN
- 2003003687
- OCLC
- vendor
- Author
- Schultz, Don E.
- Title
- IMC, the next generation : five steps for delivering value and measuring returns using marketing communication / Don Schultz, Heidi Schultz.
- Imprint
- New York ; London : McGraw-Hill, c2004.
- Bibliography
- Includes bibliographical references (p. 385-394) and index.
- Connect to:
- Added Author
- Schultz, Heidi F.
- Research Call Number
- JBE 03-2295