Research Catalog
Lifestyle marketing : reaching the new American consumer
- Title
- Lifestyle marketing : reaching the new American consumer / Ronald D. Michman, Edward M. Mazze, and Alan J. Greco.
- Author
- Michman, Ronald D.
- Publication
- Westport, Conn. ; London : Praeger, 2003.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Not available - Please for assistance. | Text | Request in advance | JBE 04-17 | Offsite |
Details
- Additional Authors
- Description
- xii, 241 p. : ill.; 24 cm.
- Subject
- Bibliography (note)
- Includes bibliographical references (p. [221]-227) and index.
- Call Number
- JBE 04-17
- ISBN
- 1567206409 (alk. paper)
- LCCN
- 2003057995
- OCLC
- vendor
- Author
- Michman, Ronald D.
- Title
- Lifestyle marketing : reaching the new American consumer / Ronald D. Michman, Edward M. Mazze, and Alan J. Greco.
- Imprint
- Westport, Conn. ; London : Praeger, 2003.
- Bibliography
- Includes bibliographical references (p. [221]-227) and index.
- Added Author
- Mazze, Edward M.Greco, Alan James, 1950-
- Research Call Number
- JBE 04-17