Research Catalog
Applying qualitative methods to marketing management research
- Title
- Applying qualitative methods to marketing management research / edited by Renate Buber, Johannes Gadner and Lyn Richards.
- Publication
- Houndmills, [England] ; New York, N.Y. : Palgrave Macmillan, 2004.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBD 04-362 | Offsite |
Details
- Additional Authors
- Description
- xx, 292 p. : ill.; 23 cm.
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JBD 04-362
- ISBN
- 1403916608 (cloth)
- LCCN
- 2003056406
- OCLC
- vendor
- Title
- Applying qualitative methods to marketing management research / edited by Renate Buber, Johannes Gadner and Lyn Richards.
- Imprint
- Houndmills, [England] ; New York, N.Y. : Palgrave Macmillan, 2004.
- Bibliography
- Includes bibliographical references and index.
- Added Author
- Buber, Renate, 1954-Gadner, Johannes.Richards, Lyn.
- Research Call Number
- JBD 04-362