Research Catalog
Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout
- Title
- Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor.
- Author
- Taylor, David, 1964-
- Publication
- Chichester, England ; Hoboken, NJ : Wiley, c2004.
- Supplementary Content
- Publisher description
Available Online
Items in the Library & Off-site
Filter by
1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 04-796 | Offsite |
Details
- Description
- xiii, 162 p. : ill.; 25 cm.
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. [151]-153) and index.
- Call Number
- JBE 04-796
- ISBN
- 0470862114 (cloth : alk. paper)
- LCCN
- 2003025486
- OCLC
- vendor
- Author
- Taylor, David, 1964-
- Title
- Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor.
- Imprint
- Chichester, England ; Hoboken, NJ : Wiley, c2004.
- Bibliography
- Includes bibliographical references (p. [151]-153) and index.
- Connect to:
- Research Call Number
- JBE 04-796