Research Catalog

22 keys to sales success : how to make it big in financial services

Title
22 keys to sales success : how to make it big in financial services / James M. Benson, Paul Karasik.
Author
Benson, James M.
Publication
Princeton : Bloomberg Press, c2004.

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Details

Additional Authors
Karasik, Paul, 1947-
Description
xi, 203 p. : ill.; 24 cm.
Alternative Title
Twenty-two keys to sales success
Subject
  • Cross-selling financial services
  • Relationship banking
  • Brokers > Vocational guidance
Contents
Take control of the sale -- Focus on clients, not compensation -- Position with mission -- Go long and deep -- You've got to believe -- Don't be afraid to walk away -- Give them something to say "yes" to -- Develop a marketing plan -- Follow the 60-20-20 rule -- Automate your sales process -- Open the Johari window -- Market yourself as the expert -- Generate new business opportunities with existing clients -- Master the art of communication -- Demand objections -- Always be closing -- Be your own sales manager -- Cultivate your referrals -- Create your compelling vision -- Close more sales with scripting -- Make them love you -- Energize your success.
Call Number
JBE 04-1251
ISBN
1576601498 (alk. paper)
LCCN
2003028159
OCLC
53971762
Author
Benson, James M.
Title
22 keys to sales success : how to make it big in financial services / James M. Benson, Paul Karasik.
Imprint
Princeton : Bloomberg Press, c2004.
Edition
1st ed.
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Table of contents
Added Author
Karasik, Paul, 1947-
Research Call Number
JBE 04-1251
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