Research Catalog
The origin of brands : discover the natural laws of product innovation and business survival
- Title
- The origin of brands : discover the natural laws of product innovation and business survival / Al Ries and Laura Ries.
- Author
- Ries, Al.
- Publication
- New York : HarperBusiness, c2004.
Items in the Library & Off-site
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1 Item
Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Text | Request in advance | JBD 04-573 | Offsite |
Details
- Additional Authors
- Ries, Laura.
- Description
- x, 308 p. : ill.; 22 cm.
- Subjects
- Note
- Includes index.
- Call Number
- JBD 04-573
- ISBN
- 0060570148
- LCCN
- 2004042466
- OCLC
- vendor
- Author
- Ries, Al.
- Title
- The origin of brands : discover the natural laws of product innovation and business survival / Al Ries and Laura Ries.
- Imprint
- New York : HarperBusiness, c2004.
- Edition
- 1st ed.
- Added Author
- Ries, Laura.
- Research Call Number
- JBD 04-573