Research Catalog

The origin of brands : discover the natural laws of product innovation and business survival

Title
The origin of brands : discover the natural laws of product innovation and business survival / Al Ries and Laura Ries.
Author
Ries, Al.
Publication
New York : HarperBusiness, c2004.

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Details

Additional Authors
Ries, Laura.
Description
x, 308 p. : ill.; 22 cm.
Subjects
Note
  • Includes index.
Call Number
JBD 04-573
ISBN
0060570148
LCCN
2004042466
OCLC
vendor
Author
Ries, Al.
Title
The origin of brands : discover the natural laws of product innovation and business survival / Al Ries and Laura Ries.
Imprint
New York : HarperBusiness, c2004.
Edition
1st ed.
Added Author
Ries, Laura.
Research Call Number
JBD 04-573
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