Research Catalog

Consuming kids : the hostile takeover of childhood

Title
Consuming kids : the hostile takeover of childhood / Susan Linn.
Author
Linn, Susan E.
Publication
New York ; London : New Press, c2004.

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TextRequest in advance JBE 04-1110Offsite

Details

Description
xiv, 288 p.; 24 cm.
Subject
  • Child consumers > United States
  • Advertising and children > United States
  • Marketing research > United States
Bibliography (note)
  • Includes bibliographical references (p. [233]-273) and index.
Contents
The marketing Maelstrom -- 1. Notes from the underground: thirty-six hours at a marketing conference -- 2. A consumer in the family: the nag factor and other nightmares -- 3. Branded babies: from cradle to consumer -- 4. Endangered species: play and creativity -- 5. Students for sale: who profits from marketing in schools? -- 6. Through thick and thin: the weighty problem of food marketing -- 7. Peace-keeping battle stations and smackdown!: selling kids on violence -- 8. From Barbie and Ken to Britney, the Bratz, and beyond: sex as commodity -- 9. Marketing, media, and the First Amendment: what's best for children? -- 10. Joe Camel is dead, but whassup with those Budweiser frogs?: hooking kids on alcohol and tobacco -- 11. If values are right, what's left: life lessons from marketing -- 12. Ending the marketing Maelstrom: you're not alone.
Call Number
JBE 04-1110
ISBN
1565847830
LCCN
2003066600
OCLC
53285196
Author
Linn, Susan E.
Title
Consuming kids : the hostile takeover of childhood / Susan Linn.
Imprint
New York ; London : New Press, c2004.
Bibliography
Includes bibliographical references (p. [233]-273) and index.
Research Call Number
JBE 04-1110
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