Research Catalog

Breaking through : implementing customer focus in enterprises

Title
Breaking through : implementing customer focus in enterprises / Sandra Vandermerwe.
Author
Vandermerwe, Sandra.
Publication
Houndmills [England] ; New York : Palgrave Macmillan, 2004.

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Details

Description
xi, 209 p. : ill.; 24 cm.
Alternative Title
Customer focus in enterprises
Subject
  • Consumer satisfaction
  • Customer relations
  • Organizational change
  • Organizational effectiveness
Bibliography (note)
  • Includes bibliographical references and index.
Call Number
JBE 04-1543
ISBN
1403935033 (cloth)
LCCN
2004042105
OCLC
vendor
Author
Vandermerwe, Sandra.
Title
Breaking through : implementing customer focus in enterprises / Sandra Vandermerwe.
Imprint
Houndmills [England] ; New York : Palgrave Macmillan, 2004.
Bibliography
Includes bibliographical references and index.
Research Call Number
JBE 04-1543
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