Research Catalog

Multinationals in India : managing the interface of cultures

Title
Multinationals in India : managing the interface of cultures / Jai B.P. Sinha.
Author
Sinha, Jai B. P. (Jai Ballabha Prasad), 1936-
Publication
New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2004.

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Details

Description
290 p. : ill.; 23 cm.
Subjects
Bibliography (note)
  • Includes bibliographical references (p. [277]-282) and indexes.
Contents
The unfolding market -- The new bazaar -- The interface of cultures -- The BAC : a British American corporation -- The SHOCII : a Swedish subsidiary -- The Hilton Roulunds : a Danish multinational -- The VM : an Indo-Japanese joint venture -- The KIMCO : a South Korean subsidiary -- Perspectives and strategies.
Call Number
JBD 04-916
ISBN
  • 0761932046 (hardback)
  • 0761932054 (paperback)
LCCN
2004007222
OCLC
54852884
Author
Sinha, Jai B. P. (Jai Ballabha Prasad), 1936-
Title
Multinationals in India : managing the interface of cultures / Jai B.P. Sinha.
Imprint
New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2004.
Bibliography
Includes bibliographical references (p. [277]-282) and indexes.
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Research Call Number
JBD 04-916
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