Research Catalog

Simply better : winning and keeping customers by delivering what matters most

Title
Simply better : winning and keeping customers by delivering what matters most / Patrick Barwise, Seán Meehan.
Author
Barwise, Patrick.
Publication
Boston : Harvard Business School Press, c2004.

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Details

Additional Authors
Meehan, Seán.
Description
xiv, 216 p. : ill.; 25 cm.
Subject
  • Consumer satisfaction > Evaluation
  • Marketing
Bibliography (note)
  • Includes bibliographical references (p. 197-208) and index.
Call Number
JBE 04-1712
ISBN
0875843980
LCCN
2003025723
OCLC
53814271
Author
Barwise, Patrick.
Title
Simply better : winning and keeping customers by delivering what matters most / Patrick Barwise, Seán Meehan.
Imprint
Boston : Harvard Business School Press, c2004.
Bibliography
Includes bibliographical references (p. 197-208) and index.
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Table of contents
Added Author
Meehan, Seán.
Research Call Number
JBE 04-1712
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