Research Catalog
Lateral marketing : new techniques for finding breakthrough ideas
- Title
- Lateral marketing : new techniques for finding breakthrough ideas / Philip Kotler, Fernando Trias de Bes.
- Author
- Kotler, Philip.
- Publication
- Hoboken, NJ : Wiley, 2003.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 04-1637 | Offsite |
Details
- Additional Authors
- Trias de Bes, Fernando.
- Description
- xvi, 206 p. : ill.; 24 cm.
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JBE 04-1637
- ISBN
- 0471455164
- LCCN
- 2004296836
- OCLC
- 52531531
- Author
- Kotler, Philip.
- Title
- Lateral marketing : new techniques for finding breakthrough ideas / Philip Kotler, Fernando Trias de Bes.
- Imprint
- Hoboken, NJ : Wiley, 2003.
- Bibliography
- Includes bibliographical references and index.
- Added Author
- Trias de Bes, Fernando.
- Research Call Number
- JBE 04-1637