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Got game : how the gamer generation is reshaping business forever

Title
Got game : how the gamer generation is reshaping business forever / John C. Beck, Mitchell Wade.
Author
Beck, John C.
Publication
Boston, Mass. : Harvard Business School Press, c2004.

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Details

Additional Authors
Wade, Mitchell.
Description
x, 202 p. : ill.; 25 cm.
Subject
Bibliography (note)
  • Includes bibliographical references (p. 187-192) and index.
Contents
Introduction: Planet of the Rotting Minds? ... How Video Games Forged the Next Baby Boom -- Space Invader: How Games Became So Important Without the Rest of Us Noticing -- Sex, Violence, and Stereotypes: What We Worry About In Games... And Why We Don't Need To -- Not the Real World: How the Experience of Gaming Differs From Just About Everything Else...and Why That Makes Gamers Different -- Want 'Tude With That?: How Gamers' Values and Skills Shape Their Professional Performance -- Play Nice: After All That Time Alone, Can Gamers Be Great Team Players? -- Win or Go Home: How Video Games Built ROI Into This Generation's DNA -- Gamers On Top: What To Expect From Gamers as Executives -- Press Start to Continue: What's Next For Gamers--and Us
Call Number
JBE 04-1838
ISBN
1578519497
LCCN
2004014450
OCLC
55870993
Author
Beck, John C.
Title
Got game : how the gamer generation is reshaping business forever / John C. Beck, Mitchell Wade.
Imprint
Boston, Mass. : Harvard Business School Press, c2004.
Bibliography
Includes bibliographical references (p. 187-192) and index.
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Table of contents
Added Author
Wade, Mitchell.
Research Call Number
JBE 04-1838
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