Research Catalog
The great tween buying machine : capturing your share of the multi-billion-dollar tween market
- Title
- The great tween buying machine : capturing your share of the multi-billion-dollar tween market / David L. Siegel, Timothy J. Coffey, and Gregory Livingston.
- Author
- Siegel, David L.
- Publication
- Chicago : Dearborn Trade Pub., c 2004.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBD 17-249 | Schwarzman Building - General Research Room 315 |
Details
- Additional Authors
- Description
- xi, 225 p. : ill.; 23 cm.
- Alternative Title
- Capturing your share of the multi-billion-dollar tween market
- Subject
- Note
- Originally published: Ithaca, N.Y.: Paramount Marketing Pub., 2001.
- Bibliography (note)
- Includes bibliographical references (p. 207-209) and index.
- Contents
- Part 1: Who are these tweens? -- Why bother with the tween market? -- What drives tweens? -- Tween money and influence -- Tweens' interests and activities -- Happiness is being a tween -- Education isn't what it used to be -- Tweens' favorite things: food, music, fashion, and toys -- Part 2: Marketing, advertising, and new product development -- The old media and the new media -- Advertising that works with tweens -- How to use licensing -- Finding tweens at the grass roots level -- Developing new products for tweens -- Researching and staying in touch.
- Call Number
- JBD 17-249
- ISBN
- 0793185998
- LCCN
- 2003026591
- OCLC
- 53887641
- Author
- Siegel, David L.
- Title
- The great tween buying machine : capturing your share of the multi-billion-dollar tween market / David L. Siegel, Timothy J. Coffey, and Gregory Livingston.
- Imprint
- Chicago : Dearborn Trade Pub., c 2004.
- Bibliography
- Includes bibliographical references (p. 207-209) and index.
- Added Author
- Coffey, Timothy J.Livingston, Gregory.
- Research Call Number
- JBD 17-249