Research Catalog

Advertising to children on TV : content, impact, and regulation

Title: Advertising to children on TV : content, impact, and regulation / Barrie Gunter, Caroline Oates, and Mark Blades.
Author: Gunter, Barrie.
Publication: Mahwah, N.J. : Lawrence Erlbaum, c2005.

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Details

Additional Authors

Description

ix, 209 p.; 24 cm.

Subject

Bibliography (note)

Includes bibliographical references (p. 171-195) and indexes.

Contents

The issues about television advertising to children -- The nature of advertising to children -- Children's early understanding of television advertisements -- Advanced understanding of advertising -- Theoretical approaches to studying children's understanding of advertisements -- Advertising impact : knowledge, attitudes, and values -- Advertising influence : choice and consumption -- The incidental influence of advertising -- Advertising regulation and research -- Concluding comments.

Call Number

JBE 05-108

ISBN

0805844880 (hbk. : alk. paper)

LCCN

2004043266

OCLC

54775814

Author

Gunter, Barrie.

Title

Advertising to children on TV : content, impact, and regulation / Barrie Gunter, Caroline Oates, and Mark Blades.

Imprint

Mahwah, N.J. : Lawrence Erlbaum, c2005.

Bibliography

Includes bibliographical references (p. 171-195) and indexes.

Added Author

Oates, Caroline.

Blades, Mark.

Research Call Number

JBE 05-108

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