Research Catalog
Advertising to children on TV : content, impact, and regulation
- Title
- Advertising to children on TV : content, impact, and regulation / Barrie Gunter, Caroline Oates, and Mark Blades.
- Author
- Gunter, Barrie.
- Publication
- Mahwah, N.J. : Lawrence Erlbaum, c2005.
Items in the Library & Off-site
Filter by
1 Item
Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Text | Request in advance | JBE 05-108 | Offsite |
Details
- Additional Authors
- Description
- ix, 209 p.; 24 cm.
- Subject
- Bibliography (note)
- Includes bibliographical references (p. 171-195) and indexes.
- Contents
- The issues about television advertising to children -- The nature of advertising to children -- Children's early understanding of television advertisements -- Advanced understanding of advertising -- Theoretical approaches to studying children's understanding of advertisements -- Advertising impact : knowledge, attitudes, and values -- Advertising influence : choice and consumption -- The incidental influence of advertising -- Advertising regulation and research -- Concluding comments.
- Call Number
- JBE 05-108
- ISBN
- 0805844880 (hbk. : alk. paper)
- LCCN
- 2004043266
- OCLC
- 54775814
- Author
- Gunter, Barrie.
- Title
- Advertising to children on TV : content, impact, and regulation / Barrie Gunter, Caroline Oates, and Mark Blades.
- Imprint
- Mahwah, N.J. : Lawrence Erlbaum, c2005.
- Bibliography
- Includes bibliographical references (p. 171-195) and indexes.
- Added Author
- Oates, Caroline.Blades, Mark.
- Research Call Number
- JBE 05-108