Research Catalog
Wordcraft : the art of turning little words into big business
- Title
- Wordcraft : the art of turning little words into big business / Alex Frankel.
- Author
- Frankel, Alex.
- Publication
- New York : Crown Publishers, c2004.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBD 04-912 | Offsite |
Details
- Description
- xii, 241 p.; 22 cm.
- Alternative Title
- Words into big business
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. 219-230) and index.
- Contents
- Hunting words -- Camouflage and code names -- BlackBerry : sending a quick message -- Maverick thinking -- Accenture adapts to the future -- Into the vernacular -- Love is the drug -- Getting the word out -- Stories -- Futurecasting -- Summing up.
- Call Number
- JBD 04-912
- ISBN
- 1400051045 (hardcover)
- LCCN
- 2003019670
- OCLC
- 53006796
- Author
- Frankel, Alex.
- Title
- Wordcraft : the art of turning little words into big business / Alex Frankel.
- Imprint
- New York : Crown Publishers, c2004.
- Edition
- 1st ed.
- Bibliography
- Includes bibliographical references (p. 219-230) and index.
- Connect to:
- Research Call Number
- JBD 04-912