Research Catalog

Advertising to children in China

Title
Advertising to children in China / Kara Chan and James U. McNeal.
Author
Chan, Kara K. W.
Publication
Hong Kong : Chinese University Press ; London : Eurospan, 2004.

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TextUse in library JBD 15-12Schwarzman Building - General Research Room 315

Details

Additional Authors
McNeal, James U.
Description
viii, 206 p. : ill.; 23 cm.
Subject
Advertising and children > China
Bibliography (note)
  • Includes bibliographical references (p. [189]-201) and index.
Call Number
JBD 15-12
ISBN
9629961423
OCLC
53710765
Author
Chan, Kara K. W.
Title
Advertising to children in China / Kara Chan and James U. McNeal.
Imprint
Hong Kong : Chinese University Press ; London : Eurospan, 2004.
Bibliography
Includes bibliographical references (p. [189]-201) and index.
Added Author
McNeal, James U.
Research Call Number
JBD 15-12
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