Research Catalog

Raising consumers : children and the American mass market in the early twentieth century

Title
Raising consumers : children and the American mass market in the early twentieth century / Lisa Jacobson.
Author
Jacobson, Lisa, 1962-
Publication
New York : Columbia University Press, 2004.

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Details

Description
xii, 299 p. : ill.; 24 cm.
Subject
  • Child consumers > United States > History > 20th century
  • Market segmentation > United States > History > 20th century
  • Target marketing > United States > History > 20th century
  • Advertising and children > United States > History > 20th century
Bibliography (note)
  • Includes bibliographical references (p. [227]-281) and index.
Call Number
JBE 05-120
ISBN
0231113889 (cloth : alk. paper)
LCCN
2004045638
OCLC
54536944
Author
Jacobson, Lisa, 1962-
Title
Raising consumers : children and the American mass market in the early twentieth century / Lisa Jacobson.
Imprint
New York : Columbia University Press, 2004.
Bibliography
Includes bibliographical references (p. [227]-281) and index.
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Research Call Number
JBE 05-120
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