Research Catalog
Selling sin : the marketing of socially unacceptable products
- Title
- Selling sin : the marketing of socially unacceptable products / D. Kirk Davidson.
- Author
- Davidson, D. Kirk.
- Publication
- Westport, Conn. : Praeger, c2003.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Not available - Please for assistance. | Text | Request in advance | JBE 05-501 | Offsite |
Details
- Description
- xi, 246 p. : ill.; 24 cm.
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Tobacco : past and present -- The alcoholic beverage industries -- Handguns, rifles, and shotguns : the firearms industry -- Gambling in America -- The business of pornography -- Target marketing : challenges and consequences -- Product line management in socially unacceptable industries -- Promotion strategies : media and messages -- Promotion strategies : symbols and other promotional tools -- The Internet -- Problems in pricing and distribution -- Public affairs strategies -- Summing up.
- Call Number
- JBE 05-501
- ISBN
- 1567206123 (alk. paper)
- 156720645X (pbk. : alk. paper)
- LCCN
- 2003045786
- OCLC
- 51978005
- Author
- Davidson, D. Kirk.
- Title
- Selling sin : the marketing of socially unacceptable products / D. Kirk Davidson.
- Imprint
- Westport, Conn. : Praeger, c2003.
- Edition
- 2nd ed.
- Bibliography
- Includes bibliographical references and index.
- Research Call Number
- JBE 05-501