Research Catalog

Strategic copywriting : how to create effective advertising

Title
Strategic copywriting : how to create effective advertising / Edd Applegate.
Author
Applegate, Edd.
Publication
Lanham, Md. : Rowman & Littlefield, c2005.

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StatusFormatAccessCall NumberItem Location
TextUse in library JBE 18-446Schwarzman Building - General Research Room 315

Details

Description
xx, 253 p. : ill.; cm.
Subjects
Bibliography (note)
  • Includes bibliographical references (p. [237]-242) and index.
Call Number
JBE 18-446
ISBN
  • 0742530671 (cloth : alk. paper)
  • 074253068X (pbk. : alk. paper)
LCCN
2004006896
OCLC
54817577
Author
Applegate, Edd.
Title
Strategic copywriting : how to create effective advertising / Edd Applegate.
Imprint
Lanham, Md. : Rowman & Littlefield, c2005.
Bibliography
Includes bibliographical references (p. [237]-242) and index.
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Table of contents
Research Call Number
JBE 18-446
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