Research Catalog

Title

Sex in advertising : perspectives on the erotic appeal / edited by Tom Reichert, Jacqueline Lambiase.

Publication

Mahwah, New Jersey : Lawrence Erlbaum Associates, 2003.

Items in the Library & Off-site

Details

Additional Authors

• Reichert, Tom.
• Lambiase, Jacqueline.

Description

xii, 294 p. : ill.; 24 cm.

Series Statement

LEA's communication series

Subject

• Sex in advertising

Bibliography (note)

• Includes bibliographical references and indexes.

Contents

• One phenomenon, multiple lenses : bridging perspectives to examine sex in advertising / Tom Reichert and Jacqueline J. Lambiase -- What is sex in advertising? : perspectives from consumer behavior and social science research / Tom Reichert -- Historical and psychological perspectives of the erotic appeal in advertising / Juliann Sivulka -- Dark desires : fetishism, ontology, and representation in contemporary advertising / Jonathan E. Schroeder and Janet L. Borgerson -- Nudity and sexual appeals : understanding the arousal process and advertising reponse / Michael S. LaTour and Tony L. Henthorne -- Effects of sexual appeals on physiological, cognitive, emotional, and attitudinal responses for product and alcohol billboard advertising / Annie Lang ... [et al.] -- Sex(haustion) sells : marketing in a saturated mediascope / Collin Gifford Brooke -- Toward a theory of advertising lovemaps in marketing communications : overdetermination, postmodern thought and the advertising hermeneutic circle / Stephen J. Gould.
• Advertising and disconnection / Jean Kilbourne -- Adcult and gender / James B. Twitchell -- Subliminal sexuality : the fountainhead for America's obsession / Wilson Bryan Key -- Masculinism(s) and the male image : what does it mean to be a man? / Barbara B. Stern -- Media at the margins : homoerotic appeals to the gay and lesbian community / Gary R. Hicks -- Sex-- online and in Internet advertising / Jacqueline J. Lambiase -- Future questions and challenges : advertising research in the midst of sex noise / Jacqueline Lambiase and Tom Reichert.

Call Number

JBE 05-1056

ISBN

• 0805841172 (cloth : alk. paper)
• 0805841180 (pbk. : alk. paper)

LCCN

2002023530

OCLC

49332276

Title

Sex in advertising : perspectives on the erotic appeal / edited by Tom Reichert, Jacqueline Lambiase.

Imprint

Mahwah, New Jersey : Lawrence Erlbaum Associates, 2003.

Series

LEA's communication series

Bibliography

Includes bibliographical references and indexes.

Connect to:

Table of contents

Added Author

Reichert, Tom.

Lambiase, Jacqueline.

Research Call Number

JBE 05-1056