Research Catalog
Complete guide to Internet publicity : creating and launching successful online campaigns
- Title
- Complete guide to Internet publicity : creating and launching successful online campaigns / Steve O'Keefe.
- Author
- O'Keefe, Steve, 1959-
- Publication
- New York : John Wiley, c2002.
- Supplementary Content
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBE 13-1515 | Schwarzman Building - General Research Room 315 |
Details
- Description
- xi, 436 p. : ill.; 24 cm.
- Subject
- Note
- "Wiley computer publishing."
- Contents
- The power of internet publicity -- E-mail news releases -- Online news rooms -- Discussion group postings -- Newsletters and direct marketing -- Chat tours -- Online seminars and workshops -- Web site registration and linkage -- Contests and other fancy promotions -- Syndicating your promotions -- Building an online publicity operation -- Appendix : companion web site.
- Call Number
- JBE 13-1515
- ISBN
- 0471105805 (paper/website : alk. paper)
- LCCN
- 2001007196
- OCLC
- 48475154
- Author
- O'Keefe, Steve, 1959-
- Title
- Complete guide to Internet publicity : creating and launching successful online campaigns / Steve O'Keefe.
- Imprint
- New York : John Wiley, c2002.
- Connect to:
- Research Call Number
- JBE 13-1515