Research Catalog
Managing customers as investments : the strategic value of customers in the long run
- Title
- Managing customers as investments : the strategic value of customers in the long run / Sunil Gupta, Donald R. Lehmann.
- Author
- Gupta, Sunil, 1958-
- Publication
- Upper Saddle River, NJ : Wharton School Pub., c2005.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 05-737 | Offsite |
Details
- Additional Authors
- Lehmann, Donald R.
- Description
- xvii, 205 p. : ill.; 24 cm.
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. 187-198) and index.
- Call Number
- JBE 05-737
- ISBN
- 0131428950
- LCCN
- 2004060062
- OCLC
- 57703632
- 56840539
- Author
- Gupta, Sunil, 1958-
- Title
- Managing customers as investments : the strategic value of customers in the long run / Sunil Gupta, Donald R. Lehmann.
- Imprint
- Upper Saddle River, NJ : Wharton School Pub., c2005.
- Bibliography
- Includes bibliographical references (p. 187-198) and index.
- Added Author
- Lehmann, Donald R.
- Research Call Number
- JBE 05-737