Research Catalog

The mystery of Edwin Drood : focus groups

Title
The mystery of Edwin Drood : focus groups [videorecording] / [produced by] Mark Graham Arts Data.
Publication
New York, 1986.

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Moving imageBy appointment only NCOV 5039 A.O.Offsite
How do I pick up this item and when will it be ready?
Moving imageBy appointment only NCOV 5039Offsite

Details

Additional Authors
  • Graham, Mark
  • Arts Data, producer
  • New York Shakespeare Festival Public Theater, producer
Description
1 videocassette (VHS) (166 min.) : sd., col., SLP; 1/2 in.
Summary
Tape contains two focus group sessions led by Mark Graham of the market research firm Arts Data. Focus group one consists of a roundtable discussion with eleven theatergoers who speak about their theatergoing habits and experiences, including how they decide to see a particular show, and the relative influence theater critics have on their decision. Following this discussion the panelists respond to television and print advertisments they have just seen for the New York Shakespeare Festival Broadway musical the mystery of Edwin Drood. Focus group one ends ca. 110 min. The remainder of tape consists of a second focus group session. The image quality becomes poor at this point, and the soundtrack inaudible.
Donor/Sponsor
Gift of the Joseph Papp Public Theater/New York Shakespeare Festival.
Series Statement
Joseph Papp Public Theater/New York Shakespeare Festival Moving Image Collection
Alternative Title
  • 6/3/86 Mark Graham Arts Data 6:00-7:00 Edwin Drood viewers tape 1
  • Drood focus groups, contains tapes 1 and 2.
Subject
  • Holmes, Rupert
  • Musical theater > New York (State) > New York
  • Theater > New York (State) > New York
  • Theatrical productions > New York (State) > New York > 1981-1990
  • Theater audiences
  • Theater critics
  • Consumer panels > New York (State) > New York
  • Focus groups
Genre/Form
Video.
Note
  • Credits from source tape container one.
  • DVD playback copy consists of a 60 min. excerpt from the longer VHS master tape.
  • These video separated from the New York Shakespeare Festival collection, *T-Mss 1993-028.
Access (note)
  • Permission required.
Event (note)
  • Videotaped June 3, 1986 in New York, N.Y.
Biography (note)
  • The 1985 stage musical version of The mystery of Edwin Drood was written by Rupert Holmes and produced by Joseph Papp and the New York Shakespeare Festival, based on the unfinished novel by Charles Dickens. The show opened on Broadway at the Imperial Theatre on December 2, 1985 and ran for 608 performances. The opening night cast included Betty Buckley, Cleo Laine, George Rose, Patti Cohenour, Howard McGillin, Jerome Dempsey and John Herrara.
Call Number
NCOV 5039
OCLC
NYPG05-F10253
Title
The mystery of Edwin Drood : focus groups [videorecording] / [produced by] Mark Graham Arts Data.
Imprint
New York, 1986.
Series
Joseph Papp Public Theater/New York Shakespeare Festival Moving Image Collection
Access
Permission required.
Performer
Moderator: Mark Graham.
Event
Videotaped June 3, 1986 in New York, N.Y.
Biography
The 1985 stage musical version of The mystery of Edwin Drood was written by Rupert Holmes and produced by Joseph Papp and the New York Shakespeare Festival, based on the unfinished novel by Charles Dickens. The show opened on Broadway at the Imperial Theatre on December 2, 1985 and ran for 608 performances. The opening night cast included Betty Buckley, Cleo Laine, George Rose, Patti Cohenour, Howard McGillin, Jerome Dempsey and John Herrara.
Added Author
Graham, Mark, moderator.
Arts Data, producer.
New York Shakespeare Festival Public Theater, producer.
Research Call Number
NCOV 5039
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