Research Catalog

Pharmaceutical product strategy : using dynamic modeling for effective brand planning

Title
Pharmaceutical product strategy : using dynamic modeling for effective brand planning / Mark Paich, Corey Peck, and Jason Valant.
Author
Paich, Mark.
Publication
Boca Raton, FL : Interpharm/CRC, 2004.

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Details

Additional Authors
  • Peck, Corey.
  • Valant, Jason.
Description
xvii, 306 p. : ill.; 25 cm.
Subject
  • Drugs > Marketing
  • Brand name products > Mathematical models
  • Pharmaceutical industry > Mathematical models
  • Drug Industry > economics > Case Reports
  • Marketing > methods > Case Reports
  • Models, Theoretical > Case Reports
Bibliography (note)
  • Includes bibliographical references and index.
Call Number
JBE 05-1095
ISBN
0849327296 (alk. paper)
LCCN
2004054037
OCLC
56068953
Author
Paich, Mark.
Title
Pharmaceutical product strategy : using dynamic modeling for effective brand planning / Mark Paich, Corey Peck, and Jason Valant.
Imprint
Boca Raton, FL : Interpharm/CRC, 2004.
Bibliography
Includes bibliographical references and index.
Added Author
Peck, Corey.
Valant, Jason.
Research Call Number
JBE 05-1095
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