Research Catalog
The deviant's advantage : how fringe ideas create mass markets
- Title
- The deviant's advantage : how fringe ideas create mass markets / Ryan Mathews and Watts Wacker.
- Author
- Mathews, Ryan.
- Publication
- New York : Crown Business, c2002.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JFE 05-6991 | Schwarzman Building - Main Reading Room 315 |
Details
- Additional Authors
- Wacker, Watts.
- Description
- xxvii, 305 p.; 25 cm.
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. 279-294) and index.
- Contents
- Greetings, fellow deviants -- From freak to chic -- From chic to bleak -- The abolition of context and the post-information age -- Schwinns to cyberspace -- Words without meeting -- Art--a trap with no exit -- Science and the death of objective reality -- Seeing and believing, war and more -- The deviant economy -- Corporate cultures--deviant and otherwise -- The understanding and care of the deviant consumer -- Deviant marketing for deviant markets -- The deviant product -- The deviant brand -- The deviant's toolbox -- Making deviance work for you.
- Call Number
- JFE 05-6991
- ISBN
- 0609609580 (Hardcover)
- LCCN
- 2002004806
- OCLC
- 49421612
- Author
- Mathews, Ryan.
- Title
- The deviant's advantage : how fringe ideas create mass markets / Ryan Mathews and Watts Wacker.
- Imprint
- New York : Crown Business, c2002.
- Edition
- 1st ed.
- Bibliography
- Includes bibliographical references (p. 279-294) and index.
- Added Author
- Wacker, Watts.
- Research Call Number
- JFE 05-6991