Research Catalog

Return on customer : creating maximum value from your scarcest resource

Title
Return on customer : creating maximum value from your scarcest resource / Don Peppers and Martha Rogers.
Author
Peppers, Don.
Publication
New York : Currency/Doubleday, 2005.

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TextRequest in advance JBE 05-1315Offsite

Details

Additional Authors
Rogers, Martha, Ph.D.
Description
viii, 296 p. : ill.; 25 cm.
Subjects
Bibliography (note)
  • Includes bibliographical references (p. [237]-280) and index.
Call Number
JBE 05-1315
ISBN
0385510306
LCCN
2005045521
OCLC
  • 58975883
  • vendorOCM58975883
Author
Peppers, Don.
Title
Return on customer : creating maximum value from your scarcest resource / Don Peppers and Martha Rogers.
Imprint
New York : Currency/Doubleday, 2005.
Edition
1st ed.
Bibliography
Includes bibliographical references (p. [237]-280) and index.
Added Author
Rogers, Martha, Ph.D.
Research Call Number
JBE 05-1315
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